Released in July 2018, Air Jordan 3 "Pure White" is a pristine iteration of the iconic silhouette. Similar to the all-white Air Jordan 3 "Pure Money" which came out in 2007, this "Pure White" version takes things in a frosty new direction with the addition of an icy blue translucent outsole and clear plastic lace eyelets. The accompanying Jordan hangtag also comes in a clear treatment, adding a finishing detail to the clean silhouette. The Air Jordan 3 “Pure White” certainly cooled down the sneaker rotations of Jordan collectors when it first released in the summer of 2018. But the timeless colorway will endure for years to come.